WE CHOSE THE LOVERS FOR ROERO ARNEIS S.S. TRINITA’, THE WORLD FOR ROERO ARNEIS SAGLIETTO AND THE MOON FOR ROERO ARNEIS RENESIO.
Labels & Tarot cards
The symbols painted on our labels are mainly inspired by the tarot cards.
Giuseppe Damonte, Roberto and Massimo’s father, decided to replace the family name with “Malvirà”, the name of the building where the winery was located.
At the same time, he started a slow renewal process of the labels. From simple graphic patterns to labels full of colours, depicting the King of Cups for the Nebbiolo, the Queen of Cups for the Barbera and the Page of Cups for the Arneis.
The revision continued in the following years, with the help of our trusted graphic designer.
The Wheel of Fortune of the Major Arcana, composed of a wheel, an angel and a dragon, symbols of fortune and misfortune, Good and Evil, became the label of our Roero wines and the company logo.
Then, we merged other tarot symbols from with the wheel, which represents Roero and is part of the coat of arms of the noble family that ruled during the Medieval age, the Counts Roero.
THE EMPRESS APPEARS ON THE LABEL OF BARBERA D’ALBA AND THE CHARIOT ON THAT OF LANGHE ROSSO SAN GUGLIELMO.
THE CARDS AND THE WINE HAVE ALWAYS BEEN TOGETHER IN THE EVENINGS OF THE VILLAGE TAVERNS.
For the dessert wines Birbet and Renesium
we used the beautiful works of our dear Swiss friend Barbara Zollinger, realized with batik technique on silk support.
THE LAST BORN ARE THE LABELS OF RIVE GAUCHE AND RIVE GAUCHE ROSÉ
our sparkling wines, for which we chose vivid, fresh and bright colours, combined with the company logo.